Effective Date: January 1, 2026
Elevated Venture Holdings 12, LLC, doing business as Urban Air Appleton (“Urban Air Appleton,” “we,” “us,” or “our”), respects your privacy. This Privacy Policy explains how we collect, use, disclose, and protect information when you visit https://fun.urbanairappleton.com, complete a form, make a purchase or reservation, communicate with us, or otherwise interact with our services.
By using our website or providing information to us, you acknowledge the practices described in this Privacy Policy.
1. Information We Collect
We may collect the following categories of information:
Information You Provide
Your name, email address, mailing address, telephone number, and ZIP code.
Information submitted through contact forms, promotional forms, surveys, or customer-support requests.
Reservation, ticket, birthday-party, group-event, membership, or other transaction information.
Information about participants or guests that is necessary to manage reservations, events, waivers, or park services.
Communication preferences, including email and SMS marketing selections.
The contents of messages, inquiries, reviews, feedback, or other communications you send to us.
Payment and billing information. Payments may be processed by third-party payment providers. We may not directly receive or store complete payment-card information.
Information Collected Automatically
When you use our website, we and our service providers may automatically collect:
Internet Protocol address.
Browser type, device type, operating system, and device identifiers.
Pages viewed, links clicked, referring pages, and dates and times of visits.
General or approximate location derived from your IP address.
Information collected through cookies, pixels, tags, scripts, and similar technologies.
Information about how you interact with our website, forms, advertisements, emails, or text-message links.
Information From Other Sources
We may receive information from service providers, payment processors, reservation platforms, advertising platforms, social media services, the Urban Air franchise system, Unleashed Brands, and other business partners when permitted by law.
2. How We Use Information
We may use the information we collect to:
Respond to questions, requests, and customer-service inquiries.
Process purchases, reservations, memberships, event bookings, waivers, and payments.
Provide confirmations, reminders, account notices, and other transactional communications.
Administer promotions, contests, surveys, and special events.
Send marketing emails or text messages when you have provided the required consent.
Personalize and improve our website, services, advertising, and customer experience.
Analyze website traffic, campaign performance, and customer engagement.
Maintain the security and functionality of our website and business systems.
Detect, investigate, and prevent fraud, abuse, security incidents, or other unlawful activity.
Enforce our terms, policies, and agreements.
Comply with applicable laws, legal proceedings, and government requests.
Protect the rights, safety, and property of Urban Air Appleton, our customers, and others.
We may also use aggregated or de-identified information that cannot reasonably be used to identify you.
3. Cookies and Tracking Technologies
We and our service providers may use cookies, pixels, tags, scripts, and similar technologies to operate the website and understand how it is used.
These technologies may include:
Essential cookies: Required for website functions, security, forms, transactions, and user preferences.
Analytics cookies: Help us understand website visits, traffic sources, and how visitors interact with the website.
Functional cookies: Remember selections and provide enhanced website features.
Advertising cookies and pixels: Help measure advertising performance and may be used to provide advertising based on website activity, when permitted by law.
You can control or delete cookies through your browser settings. Blocking some cookies may cause portions of the website to function improperly. You may also use any cookie-preference or privacy controls made available on our website.
Your browser or device may offer “Do Not Track,” Global Privacy Control, or similar settings. Our response to these signals may depend on applicable law and the technologies used on our website.
4. How Information May Be Disclosed
We may disclose personal information in the following circumstances:
Service Providers
We may provide information to vendors that perform services for us, such as website hosting, customer relationship management, payment processing, reservations, communications, analytics, advertising support, data storage, security, and customer service. These providers may use the information only as needed to perform services for us or as otherwise permitted by law.
Franchise and Business Operations
We may disclose information to Urban Air, Unleashed Brands, franchise-related organizations, or affiliated business entities when reasonably necessary to provide requested services, administer reservations or memberships, support business operations, or comply with franchise requirements.
Legal and Safety Purposes
We may disclose information when we believe it is reasonably necessary to:
Comply with a law, regulation, court order, subpoena, or legal process.
Respond to a lawful request from a government or regulatory authority.
Protect the safety, rights, or property of our customers, employees, business, or the public.
Detect, investigate, or prevent fraud, security incidents, or illegal activity.
Enforce our agreements and policies.
Business Transactions
Information may be transferred in connection with a merger, acquisition, financing, reorganization, sale of assets, or similar business transaction, subject to appropriate confidentiality protections.
At Your Direction
We may disclose information when you request or authorize us to do so.
5. SMS Privacy and Mobile Information
If you provide your mobile telephone number and affirmatively opt in, we may send you transactional, informational, or promotional text messages consistent with the consent you provided.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. SMS opt-in data and consent will not be sold, rented, or shared with any third party or affiliate for its own marketing or promotional use.
We may provide mobile information to service providers that help us deliver and manage our text-messaging program. These providers are authorized to process the information only on our behalf and may not use your mobile information for their own marketing purposes.
Consent to receive marketing text messages is not a condition of purchasing any goods or services. Message frequency may vary. Message and data rates may apply.
You may opt out at any time by replying STOP to a text message. For assistance, reply HELP or contact us using the information at the end of this Privacy Policy. After opting out, you may receive a confirmation message, but you will not receive additional marketing text messages unless you enroll again.
Wireless carriers are not liable for delayed or undelivered messages.
6. Email Marketing
If you subscribe to promotional emails, we may send you news, special offers, event information, and other marketing communications. You may unsubscribe by using the link contained in an email.
Even if you unsubscribe from marketing, we may continue sending non-promotional communications related to transactions, reservations, memberships, customer service, safety, or other ongoing business relationships.
7. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.
These practices may include:
Limiting access to personal information to authorized personnel and service providers.
Using access controls, passwords, and other account-security measures.
Using secure technology for transmitting sensitive information where appropriate.
Maintaining and monitoring systems intended to reduce unauthorized access.
Requiring service providers to protect information they process on our behalf.
No website, transmission method, or electronic storage system can be guaranteed to be completely secure. Therefore, we cannot guarantee the absolute security of your information.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
Provide the services you requested.
Maintain transaction, reservation, waiver, membership, and customer-service records.
Fulfill the purposes described in this Privacy Policy.
Comply with legal, tax, accounting, insurance, and operational obligations.
Resolve disputes and enforce agreements.
Maintain fraud-prevention and security records.
When information is no longer reasonably required, we may delete it, anonymize it, or securely dispose of it, subject to applicable law.
9. Children’s Privacy
Our website is intended for use by adults, including parents and legal guardians arranging activities for children. Children under 13 should not submit personal information through the website without the involvement and authorization of a parent or legal guardian.
We do not knowingly collect personal information online directly from children under 13 without legally required parental notice and consent. If you believe a child under 13 has submitted personal information to us without appropriate parental authorization, please contact us so we can review and, when appropriate, delete the information.
Parents or legal guardians may contact us to ask about personal information associated with their child.
10. Your Choices and Privacy Requests
Depending on your location and applicable law, you may have the right to request that we:
Provide information about personal information we maintain about you.
Correct inaccurate personal information.
Delete certain personal information.
Provide a copy of certain personal information.
Limit or object to certain uses or disclosures.
Withdraw consent where processing is based on consent.
These rights may be subject to legal exceptions and verification requirements.
To submit a privacy request, contact us using the information below. We may request information necessary to verify your identity and protect your information from unauthorized access or deletion.
11. Third-Party Websites and Services
Our website may link to websites, applications, payment systems, reservation platforms, social media services, or other services operated by third parties.
We do not control the privacy or security practices of independently operated third-party services. Information you provide directly to a third party is governed by that third party’s privacy policy. We encourage you to review the privacy notices of any third-party services you use.
12. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our practices, services, technologies, or legal obligations.
When we make changes, we will revise the Effective Date at the top of this policy. Material changes may also be communicated through the website or by another appropriate method.
13. Contact Us
For questions about this Privacy Policy, our privacy practices, or an SMS-related request, contact:
Elevated Venture Holdings 12, LLC
Doing business as Urban Air Appleton
4741 West Lawrence Street
Appleton, Wisconsin 54914
Email: [email protected]
Telephone: 920-471-0844
Website: https://fun.urbanairappleton.com